Make-up brands should listen to consumer feedback over packaging 16-Aug-2013 By Andrew MCDOUGALL The old adage ‘the customer is always right’ should extend to the packaging of cosmetics as well as the formulation as it could influence purchasing decisions, according to an industry expert.
![CosmeticsDesign’s editors on ingredients innovation at in-cosmetics Global 2024. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/29/top-3-ingredients-innovations-at-in-cosmetics-global-2024/17376021-1-eng-GB/Top-3-ingredients-innovations-at-in-cosmetics-Global-2024.jpg)
![Esmi Skin Minerals has launched with Sephora in SEA. [Esmi Skin Minerals]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/brand-innovation/esmi-skin-minerals-aims-to-tap-into-skin-barrier-strengthening-needs-in-sea/17362569-1-eng-GB/Esmi-Skin-Minerals-aims-to-tap-into-skin-barrier-strengthening-needs-in-SEA.jpg)
![[Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/china/china-focus-latest-developments-in-china-s-booming-beauty-market22/17370102-1-eng-GB/China-focus-Latest-developments-in-China-s-booming-beauty-market.jpg)
![YSL's LoveShine launch has sparked a demand surge in Japan. [YSL]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/article/2024/04/24/ysl-loveshine-launch-propels-lip-gloss-sales-to-record-highs-in-japan-since-2020/17372064-1-eng-GB/YSL-LoveShine-launch-propels-lip-gloss-sales-to-record-highs-in-Japan-since-2020.jpg)
